In 2020 we began reducing the amount of plastic in the packaging of our sliced deli meats. This continuous project has, to this day, resulted in a cut down of over 425 tonnes of plastic used in such packaging. Our flag products that are the symbol of this commitment are all Negroni brand sliced deli meats of the Stella and I Freschi Montorsi lines.
We have been bringing high-quality Italian charcuterie to homes all over the world for over 100 years. A commitment made up of many activities and that applies to everything we do, beginning with the packaging of our products.
We have created a work group that brings together different skills, with the goal of examining our packaging and evaluating solutions with lower environmental impact, without ever jeopardising the high quality of our products, in a fight against food waste.
Packaging accompanies our charcuterie products all the way to our homes, protecting and preserving our deli meats. We are committed to using “good packaging” materials: throughout the life cycle of the products, these materials can simultaneously ensure safety, high quality, and lower environmental impact. With this goal in mind, we always make the best choice, only replacing our packaging with more innovative ones that can ensure the fulfilling of these parameters.
We have been working closely with different partners to find solutions that aim to reduce the use of plastic or to have it replaced by other materials, all the while maintaining the quality and duration of our products unaltered.
Late in 2021 we began using 50% of recycled plastic in the packaging of sliced and of diced deli meats, for the Negroni and Montorsi brands, with the goal of using 1,800 tonnes less of virgin plastic per year (the equivalent weight of about 140 buses or trams).
With the collaboration of the scientific world, we are continuously searching for “circular” solutions that can favour the reuse of our packaging, in compliance with the standards in force.