Home * A story of goodness * 
A story of goodness
A story of goodness
Qualità, tradizione e bontà da sempre nel segno della stella.
100 years of flavour
The Negroni story and glory. A legendary journey beginning in Cremona in 1907. The Brand’s milestones: people, ideas, events and communication.  >>
Negroni today
The present and future of the Brand. A successful mix of quality, artisan expertise and innovation.
From the Zibello workshop of prime deli meat to the factories in Cremona. >>
…means quality
In the first place quality and safety: total control over the productive chain and production conforming to the strict D.O.P. and I.G.P. standards offering you the best by way of guarantee and safety. >>
Join the club too!
This way you can benefit by the advantages we have set in store for you, get a preview of the latest products and know everything about the world of Negroni.
Haven't you registered yet?
That's it, the filled bread roll.
Everything about the Italians' best loved food. >>
From the posters of the 40's to the fabulous TV Carosello series, up to the latest TV campaigns: the most legendary brand adverts. >>